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Produced using BigSender
Briefing for Thursday, November 29, 2001
Marketing Secrets Revealed:
When Customer Loyalty Isn't
You have probably heard the saying "It is more effective and less costly to sell to your existing customers and clients."
While that statement may be true, don't presume that because they've bought from you in the past, your customers will automatically remember you next time they are making a purchasing decision.
Customer loyalty can be more fleeting than a campaign promise. Once achieved through a series of favorable experiences, customer loyalty must then be continually maintained and nurtured.
Ignoring your customers is a surefire way to drive them to your competitors and, with the tools available these days, it's plain foolish to disregard those nice folks and their impact on your bottom line. In these difficult times, you'd be smart to take another look at "mining for gold" in your customer file as well as in your prospect list.
I wrote BigSender™ to make it easy to maintain and improve your customer relationships. By sending your customers your media releases, announcements, bulletins and newsletters, you are making an impression about your company, its products and services, contributing to the number of positive experiences your customers have with you.
I urge you not to wait until you have the resources to make your messages fancy, either. A simple announcement sent today is far better than the grandest presentation that is never sent. Besides, BigSender has one-click HTML conversion for a professional impact from the simplest compositions. With BigSender, there is no better time to improve your marketing efficiency than now.
It's as easy to compose a BigSender message as it is to fire off a spontaneous email to your friends or family. Then just click the "send message" button to blast out a personalized news bulletin to all or a segment of your customers and prospects.
    
BigSender is available directly from Craig Richards Design at CraigRichards.com/software/bigsender where you can try the free BigSender demo or purchase for instant download. We accept business and personal checks, MasterCard, Maestro, Discover and Visa cards. Also, we now accept the American Express card to cover the virtual gamut of popular instant payment options.
BigSender Astonishes Users with Raw Speed
Since BigSender's initial release, users around the world have been reporting their delight with BigSender's astonishing speed – Not only does it virtually install itself in fewer than sixty seconds, but BigSender has also achieved throughput rates exceeding 300 emails per second – that's more than 20,000 personalized messages sent each hour!
(You should note these reports are from actual users on shared servers – not optimized test labs on souped-up dedicated machines.)
If you are frustrated with your desktop "bulk email program" that squeezes outgoing messages through your dialup connection, and are ready to graduate to BigSender, please visit Craig Richards Design's website at CraigRichards.com/software/bigsender for all the details. There's even a free custom demo you can try out so you can compare BigSender's many powerful functions and easy-to-use features.
AdminPro Security
To help restrict unauthorized access to its incredibly powerful functions, AdminPro features built-in security. For even more ideas on how to ensure the integrity of your site's content and the performance of your webserver, check out "Augmenting AdminPro's Built-in Security" in the free User Guide at CraigRichards.com.
BigSender and Your Existing List
BigSender makes it very easy to connect to your legacy email list; however, your data may first need to be "cleaned" of invalid characters. Your source file may not contain " (double-quote), ' (single-quote) or invalid line-end strings. A search-and-replace should be performed to remove those characters from your source document. For more details on importing your list into BigSender, go to the Troubleshooting FAQ located at CraigRichards.com/software/bigsender/userguide/troubleshooting.html for your convenience.
It's always a delight for me to stay in touch with you and I'd like to thank you for the opportunity to be of service.
Virtually,
Craig Richards
P.S. Thanks to all who emailed to say you saw me in this summer's Corky Romano and Rat Race – Be sure to watch for my performance in The Majestic, Jim Carrey's much-anticipated "Capra-esque" drama being released in theaters across the U.S. December 21. Cast me in your next big movie and get a free BigSender license!
This message and previous issues are archived for your reference at CraigRichards.com/news2me where your friends and associates may also subscribe free to News2Me.
News2Me Archive
News2Me 05/20/2006
In this issue: we discuss some hosting firms' anti-spam policies, our shiny new dedicated webserver, our discussion forum is temporarily disabled and improved transaction security at CraigRichards.com with high-grade 256-bit SSL encryption
News2Me 02/21/2006
In this issue, we announce the launch of our new Discussion Board at forum.CraigRichards.com
Craig Richards Design Plans BigSender Update to 3.70 in Early January
This BigSender release further enhances the Message Composer interface with a realtime WYSIWYG HTML Editor, a plain-text wordwrap feature, an initial caps format for names and other handy improvements.
BigSender Now Speaks Italian
In addition to other improvements, fixes and enhancements, BigSender now includes an Italian BigSender Language File plug-in.
News2Me
In this issue, we announce our website's new search feature, information on my recent movie role and the latest enhancements to BigSender.
News2Me: Imagine Contact Management Made Simpler
What should you look for in a contact management solution? Power. Affordability. Flexibility. Simplicity.
BigSender 3.670 Released: Breakthrough Features
Innovative new features make BigSender 3 more powerful than ever!
BigSender Technical Bulletin: Annotations
BigSender 3.661 Gets Convenient New Features
BigSender Reviewed by The Office Letter
After an independent comprehensive evaluation of BigSender, The Office Letter concludes that, "for the money, it's a steal!"
BigSender Now Speaks German
BigSender Broadcasts: Get the Speed You Need
How to optimize BigSender and your server environment for the fastest send rates possible.
BigSender 3.6: Continuing the Revolution
After more than six months in development, now you can match to whole records or only specific fields for the most granular narrowcasting!
BigSender 3x: Now Even More Power and Flexibility
Announcing the newest batch of features in our popular web application designed to make it simple to manage your contact lists and to easily publish your announcements, e-zines, press releases and other online publications
Monday 10/21/2002 News2Me
In this issue: Pursuing Passions and Perfection
News2Me
In this issue, we announce our new alliance with Sun Microsystems, our smooth move, and BigSender gets even more new features!
BigSender 3 Released: More List-Management Features Built In
The most complete online list-management and email/web publishing system available gets a one-click automated bounce manager and other built-in conveniences!
News2Me: How To Publish Without Spamming
BigSender is a powerful yet easy-to-use publishing system ñ but like any tool, it can be used incorrectly. Follow these guidelines to get optimal results with BigSender...
E-News Gallery Goes Live
Where publishers of electronic newsletters & e-zines can showcase their publications.
AdminPro Is Updated
No longer requires Perl to execute!
Then The Rope Went Slack
Rather than dazzled and empowererd, has all this techno-speak ever left you feeling dazed and confused?
Marketing Secrets Revealed: When Customer Loyalty Isn't
Master Minds: Becoming a Software Guru
Are you an entry-level veteran or an inquisitive innovator?
What Is A Web App?
Bill Gates emphasizes the web browser as the "central application of computing."
BigSender Backgrounder
Microsoft Discontinues ListBot
Out: free services. In: fee services.
Official Premiere: News2Me
What's Happened to AdminFTP and TestMy.CGI?
AdminPro 2.5: More Power, More Control
Debug CGI & Manage Files from a Web Browser?
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