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How To Publish Without Spamming
by Craig Richards
Getting Optimal Results With BigSender
BigSender is a powerful yet simple-to-use online contact manager and publishing system. Rather than using other slower or more costly technologies such as telephone, fax, direct mail or sending unprofessional generic messages to recipients in the cc: line in your email software, it's easy to send personalized, targeted email messages to recipients in your list with BigSender.
Because BigSender references either an existing list of contacts or begins automatically building your list after you install it (by your website visitors adding themselves), BigSender assumes you have an existing relationship with those in your recipient lists. For examples...
- Members of your organization, fan club or other group have asked to be kept updated with upcoming events, schedules and other news.
- Your recipients have requested newsletters, announcements or bulletins about your products, information or services.
- Your vendors, suppliers, resellers, customers and prospects need product and/or pricing updates from you.
- Your associates, affiliates, staff and employees need time-sensitive updates about company policies, project status reports or other company news.
- Members of print, broadcast and web media and news-gathering organizations need to be kept apprised of news, milestones and other events at your organizaton.
- Any other circumstance in which there exists an ongoing relationship between you and the recipient.
How Not To Use BigSender
Never use BigSender to send unsolicited commercial email messages (commonly known as "spam").
Following are some compelling reasons to avoid spamming with BigSender or any other technology...
- Spamming is ineffective, counterproductive and, by definition, not targeted to those who have expressed interest in your product, information or service. BigSender is designed for targeted messaging to recipients who have requested your message – not bulk broadcasts to strangers.
- Spamming will likely harm your business. There are many groups on the web that are overtly hostile to and zealously committed to fighting spam and spammers. Should you find yourself the target of an anti-spam campaign, you should be aware of their many tactics – any one of which is worth careful consideration:
- You may be sued in court and a substantial fine levied for each unsolicited commercial email you sent.
- You, your company, your website and even your webhosting firm (including all their other clients) may be included in "blacklists" maintained by many well-organized anti-spam newsgroups.
- Your ISP and/or webhosting firm may permanently close your account without notice.
- Your domain and all your email addresses can be added to widely-used spam filters for personal email software. These filters will detect any email from a blacklisted address and automatically route it to the trash.
- Most Internet Service Providers (ISPs) now aggressively block any and all email originating from blacklisted addresses preventing your contacts from ever receiving your messages, even if they requested them.
- These days, spam is a serious concern to anyone connected to the web... Why contribute to the problem and risk your recipients stigmatizing you and your organization as "spammers?" Despite your intention, spamming will likely have the opposite effect you desired which, for any professional, should be to build long-term relationships with your customers based on value, integrity and trust.
Because of the importance of this message to all BigSender users, these DOs and DON'Ts guidelines are now easily referenced in our BigSender Administrator Guide.
To learn more about how BigSender can help you get the word out, visit http://www.CraigRichards.com/software/bigsender at your convenience.
If you have any questions, concerns or comments, contact me directly at CGI@CraigRichards.com.
News2Me Archive
BigSender 3.80 Availability Announced
In addition to other improvements and enhancements, BigSender now includes the long-awaited user authentication feature for connecting to your mailserver.
News2Me 05/20/2006
In this issue: we discuss some hosting firms' anti-spam policies, our shiny new dedicated webserver, our discussion forum is temporarily disabled and improved transaction security at CraigRichards.com with high-grade 256-bit SSL encryption
Craig Richards Design Plans BigSender Update to 3.70 in Early January
This BigSender release further enhances the Message Composer interface with a realtime WYSIWYG HTML Editor, a plain-text wordwrap feature, an initial caps format for names and other handy improvements.
BigSender Now Speaks Italian
In addition to other improvements, fixes and enhancements, BigSender now includes an Italian BigSender Language File plug-in.
News2Me
In this issue, we announce our website's new search feature, information on my recent movie role and the latest enhancements to BigSender.
News2Me: Imagine Contact Management Made Simpler
What should you look for in a contact management solution? Power. Affordability. Flexibility. Simplicity.
BigSender 3.670 Released: Breakthrough Features
Innovative new features make BigSender 3 more powerful than ever!
BigSender Technical Bulletin: Annotations
BigSender 3.661 Gets Convenient New Features
BigSender Reviewed by The Office Letter
After an independent comprehensive evaluation of BigSender, The Office Letter concludes that, "for the money, it's a steal!"
BigSender Now Speaks German
BigSender Broadcasts: Get the Speed You Need
How to optimize BigSender and your server environment for the fastest send rates possible.
BigSender 3.6: Continuing the Revolution
After more than six months in development, now you can match to whole records or only specific fields for the most granular narrowcasting!
BigSender 3x: Now Even More Power and Flexibility
Announcing the newest batch of features in our popular web application designed to make it simple to manage your contact lists and to easily publish your announcements, e-zines, press releases and other online publications
Monday 10/21/2002 News2Me
In this issue: Pursuing Passions and Perfection
News2Me
In this issue, we announce our new alliance with Sun Microsystems, our smooth move, and BigSender gets even more new features!
BigSender 3 Released: More List-Management Features Built In
The most complete online list-management and email/web publishing system available gets a one-click automated bounce manager and other built-in conveniences!
News2Me: How To Publish Without Spamming
BigSender is a powerful yet easy-to-use publishing system ñ but like any tool, it can be used incorrectly. Follow these guidelines to get optimal results with BigSender...
E-News Gallery Goes Live
Where publishers of electronic newsletters & e-zines can showcase their publications.
AdminPro Is Updated
No longer requires Perl to execute!
Then The Rope Went Slack
Rather than dazzled and empowererd, has all this techno-speak ever left you feeling dazed and confused?
Marketing Secrets Revealed: When Customer Loyalty Isn't
Master Minds: Becoming a Software Guru
Are you an entry-level veteran or an inquisitive innovator?
What Is A Web App?
Bill Gates emphasizes the web browser as the "central application of computing."
BigSender Backgrounder
Microsoft Discontinues ListBot
Out: free services. In: fee services.
Official Premiere: News2Me
What's Happened to AdminFTP and TestMy.CGI?
AdminPro 2.5: More Power, More Control
Debug CGI & Manage Files from a Web Browser?
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