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Friday, May 23, 2003

BigSender Broadcasts:
Get the Speed You Need
by Craig Richards

You have your own reasons for switching your contact management to BigSender – It could be because management of contacts is much easier than Outlook or Outlook Express. Or maybe you want your messages personalized to each of your recipients. Among the most important reasons folks move up to BigSender, as we're told, is that their list has grown to the point that the slow send rate of other systems has become intolerable.

Most BigSender licensees enjoy broadcast send rates in the neighborhood of 40,000+ messages per hour (on shared virtual servers). And those with domains on dedicated webservers are surpassing even those snappy rates.

If you use BigSender or are considering a BigSender license for yourself or your organization, you'll want to read the handy tips below on optimizing BigSender and your server environment for the best possible throughput.

Factors That Can Affect BigSender Broadcast Send Rates
  1. How's your connection?
    1. An "SMTP" BigSender Configurator setting for connecting to the mailserver is generally faster than a "path to sendmail" setting.
      Though it may be the same actual mailserver, connections via the "path to sendmail" can slow your send rate because sendmail performs more tasks on each outgoing message. Connecting via an "SMTP" Configurator setting such as "default SMTP" or "mail.yourdomain.com" or "123.456.78.9" has proven faster overall for most BigSender installations.

  2. Did you know that message size matters?
    1. It makes sense when you think about it that a smaller message will take less time to get through the mailserver than a larger one.
    2. Remember that in BigSender, message size is measured only by the amount of text and does not include images. That's because BigSender messages display images "inline" (not attached) which means they're downloaded as each recipient opens their email bypassing the mailserver resulting in significant increases in throughput over other email technologies.

  3. A busy mailserver is a slow mailserver
    1. Most mailservers associated with domains are set to handle both incoming (POP) and also outgoing (SMTP) services. Then during your broadcast, as reject notifications and other messages come into the mailserver, the tasks being performed simultaneously by the server may be significantly slowed.
    2. A mailserver shared among many domains can also represent a significant bottleneck in the broadcast rate when those domains' email services are active during your broadcast.

  4. Some concerns about the environment?
    1. Does your hosting firm, as most do, put their newest and most powerful machines to work as http (web) servers then recycle their older and slower machines as mailservers?
    2. Some smaller hosting firms even put the mailserver and the HTTP (web) server on the same machine. Does yours?
    3. MHz – generally, the higher the number, the more computing power
    4. RAM – more is always better.
    5. How is the mailserver's machine connected to the internet? Most hosting firms have high-bandwidth connections such as gigabit ethernet to a fiberoptic T3 or better. How's yours?

  5. Is your domain on a very busy HTTP server?
    1. Because BigSender is a web application and is deliberately engineered to perform up to the capacity of the environment in which it is running (without hogging CPU cycles critical to other processes), its throughput may be affected by any other processes that hog the webserver.
Optimized for BigSender

For each statement below that is true, BigSender can achieve faster send rates...
  1. Your outgoing message contains as few characters as possible and is not bloated with hundreds or perhaps thousands of extra characters – a notorious problem with HTML documents generated by WYSIWYG HTML editors. Lean and clean is what I mean.
  2. The BigSender "emails per interactive report" Configurator settings is set between 20 to 50. That helps keep your browser/server connection open so you can easily monitor the status of your broadcast session.
  3. The BigSender "pause frequency" Configurator settings is between 500 and 2500. You'll want the highest setting as possible before any HTTP or SMTP timeout errors occur.
  4. BigSender is set to connect to a mailserver via SMTP rather than the path to sendmail.
  5. That mailserver is not shared with other domains.
  6. That mailserver performs only SMTP services and does not perform POP services – this will boost your speed significantly if you can get it.
  7. That mailserver is set to perform as few operations on each outgoing message as possible. MX Lookup is disabled.
  8. The machine on which the mailserver resides has a high-bandwidth connection and has a fast CPU and is loaded with RAM.
  9. That mailserver's settings will not abort connections no matter the duration or number of continuous emails sent through it.
Now that BigSender and your server environment are optimized, you you'll be able to focus on crafting your messages and more effectively grow your business. Now go spend some extra time with your loved-ones!

For more information on how you can improve your communications with BigSender, contact Craig Richards Design at CGI@CraigRichards.com or visit the developer's website at CraigRichards.com

Virtual regards,
Craig Richards
Craig Richards

We hope you enjoyed reading this issue of News2Me – Please forward this message along to your friends and associates! For your reference, this message and previous issues of News2Me are archived at CraigRichards.com/news2me.


Craig Richards Design is an online design and development firm in central Oregon headed by Craig Richards. For more than 28 years, Craig has juggled two careers, one as an accomplished television and film actor, and the other in marketing and advertising design. In 1994, he began designing and programming custom websites for his clients at ad agencies and also currently runs the web's most popular family history- and reunion-related website FamilyReunion.com. Over the years, Mr. Richards has developed several web applications and released them publicly as freeware, shareware and as commercial applications. Titles include BigSender, Envirolyzer and award-winning AdminPro with more than 120,000 users worldwide. Craig Richards Design was recently named an iForce Partner by Sun Microsystems for the creation of essential tools compatible with the Unix platform.

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Document last modified: May 10, 2006
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