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Craig Richards  Senior Advertising and Marketing Executive  Info@CraigRichards.com
541-383-8880   •   Bend   •   Oregon   •   97701

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Objectives
    Available for a challenging opportunity in which I can help identify objectives, develop strategies, establish standards, benchmarks and marketing criteria and lead your creative team to achieve those objectives in a well-funded startup or growth company, preferably in technology services or products.

    With more than 30 years of award-winning administrative and hands-on success in innovative advertising, targeted marketing, tight and intelligent copy and designs that work, I have the professionalism, resources, talent, tenacity and experience to develop and implement creative marketing and advertising solutions to help accomplish your mission.

Special Skills and Areas of Expertise

    Brand and corporate identity creation and promotion, design, production, illustration and copywriting for print advertising, promotional collateral and the worldwide web. I've written and edited advertising, technical, legal and medical copy, built and managed creative teams and procured and supervised a variety of vendors to produce impactful results on time and within budget.

    For recent project samples, take the case studies tour.


    In 1995, I wrote the book Killer Web: How To Build a Better Website, a widely distributed non-technical reference guide for those interested in learning the principles of corporate site design.

    Vast senior-level management and hands-on experience in copywriting, editing, proofreading, graphic design, photography, illustration, typography and print specifying for corporate / brand identity, publication, direct-response and display advertising, outdoor, radio, television and the web / internet


Experience Summary – A Record of Creative Excellence
October 1998
– Present
Internet Entrepreneur
Craig Richards Design, Bend, Oregon
Through Craig Richards Design, I administrate my web property FamilyReunion.com serving as its publisher. I also provide custom CGI programming, design and site development services and sell licenses to software products I develop.
January 1998
– Present
President and Chief Executive Officer
Intercheq Incorporated, Los Angeles, California
A founder and inventor of the technologies around which the Intercheq Payment Services have been developed, I am a principal shareholder and the startup company's president, chief executive officer and chairman of the board. Leading a small team of Internet, database, technology and finance professionals toward a common vision, I am responsible for developing strategic alliances and partnerships, product development and marketing – roles for which I have been well prepared by many years of experience and training.
August 1994
– September 1998
Vice President Operations
CyberSite.net, Los Angeles, California
As the founder of this creative web-development firm, I created and promoted the corporate identity and its services on the inhouse website and through print advertising and collateral. I worked with the President to formulate and implement administrative and operational policies, was responsible for all human resource-related duties including writing job descriptions, interviewing, compensation negotiation, training and performance appraisals, marketing and advertising, client services and client development. Prepared RFPs, RFQs and onsite presentations to prospective clients. Worked with clients to form and participate in "web taskforces" which defined or clarified the clients' online objectives, developed appropriate strategies and identified and allocated resources.
August 1992
– September 1998
Vice President / Senior Art Director
The Odell Group, Los Angeles, California
Working closely with clients, staff and vendors to achieve top results within demanding deadlines, I supervised and fully participated in the design, production and prepress phases of project implementation.

I also executed a wide range of projects including identity, print ads and brochures drawing upon my imaging and typographic expertise. High-resolution color image alterations / retouching, photoillustrations as well as electronic production skills were well exercised at this fast-paced advertising agency.

May 1991
– September 1992
Instructor: Graphic Arts Production / Typography / Printing Process
Learning Tree University, Chatsworth, California
As a teacher in Learning Tree University's Graphic Arts Certification Program, I educated adult students in the basics of traditional and electronic production methods for print reproduction and broadcast as well as the history, fundamentals and requirements of excellent typography as a design element in graphic communication.
June 1983
– January 1991
Creative Director
Capital Ideas Advertising / Typehaus Pacifica, Los Angeles, California
Starting as a freelance designer / illustrator, then working full-time, I became responsible for all operations and production in this small advertising agency (and its typography division). I selected and directed freelance talent and vendors such as art directors, designers, photographers, copywriters, illustrators, computer animators, color separators, printers and video & film production companies.

Besides production on dedicated typographic systems, PC-based word-processing systems and Mac-based image-enhancement applications, I also handled estimating / budgeting, scheduling, editing & proofreading, tracking, job costing, accounts payable, accounts receivable, general ledger and all related reports and analyses.

Projects included Corporate / Brand Identity Programs, Direct Response, Display Advertising, Collateral, Billboard, Packaging, Radio and Television for Manufacturing, Retail, Service, Healthcare and Entertainment accounts. I worked directly with clients to ensure strict adherence to their specifications and agency standards.


Additional Experience
  In 1995, I created and continue to publish and administrate the award-winning website FamilyReunion.com which quickly became the most popular destination for families who are organizing and attending family reunions as well as for those interested in tracing their own family's lineage.

Notable among my print and web clients past and present include the Academy of Motion Picture Arts and Sciences, the Academy of Television Arts and Sciences, Warner Bros. Pictures, Paramount Pictures, CBS Television, MGM/UA, CruiseMasters, DER Travel, OnlineTravel, Miller's Outpost, The SCPIE Companies (a national medical malpractice insurance underwriter), JFAX.COM, ProfessionalCity.com, House of Fabrics (acquired March '98 by Jo-Ann Stores Inc.), and The Art Store, as well as publishing, healthcare, retail and wholesale, food products, manufacturing, and other account categories.

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Last update 05/24/2008.