Craig Richards' Résumé

Craig Richards VP Creative Services, Content Producer info@craigrichards.com
541-383-8880 • Bend • Oregon • 97701

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Personal Information
Objectives

Available for a challenging position as a VP Creative Services or Content Producer, etc., requiring experience in all aspects of print as well as internet strategies and implementation.

With more than 30 years of award-winning advertising, marketing, copywriting and design success, my work is rooted in the principles of persuasive communication. With a fully equipped home office for your offsite projects, I have the professionalism, leadership skills, resources, talent, tenacity and experience to develop creative solutions for accomplishing your mission and lead its successful implementation.

Work Samples

For recent project samples, take the case studies tour or visit some of the premier websites I've produced by clicking on the links below:

FamilyReunion.com	publisher, producer, designer, editor, copywriter, programmer and administrator The world's largest social networking site for family gatherings, I created this site and continue to upgrade, maintain its database-driven (MySQL) content and provide ongoing member support services.
FilmOregon.org	producer, designer, programmer and administrator Using Flash, Final Cut Pro, Photoshop, MySQL, Perl, JavaScript, AJAX, DHTML and other technologies, I developed this website and provide ongoing upgrade and member support services.
CraigRichards.com	producer, designer, programmer and administrator My own site from which I market my design and programming services, provide information on my film and television appearances, and distribute and support my various software titles.
sample01.html	image-manipulation sample for print advertisement

Special Skills and Areas of Expertise

Brand and corporate identity creation and promotion, design, production, illustration and copywriting for print advertising, promotional collateral and the worldwide web. I've written and edited advertising, technical, legal and medical copy, built and managed creative teams and procured and supervised a variety of vendors to produce impactful results on time and within budget.

In 1995, I wrote the book Killer Web: How To Build a Better Website, a widely distributed non-technical reference guide for those interested in learning the principles of corporate site design.

I released Envirolyzer in 1999 and AdminPro in 2000, two server applications I designed and authored. One of the most widely used shareware titles on the web, AdminPro now has more than 500,000 users worldwide.

In 2001, I completed design and programming for BigSender, my first commercial web application that helps list administrators, online marketers and e-zine publishers with their routine tasks.

These, among others, are the software tools and technologies I've mastered

Adobe Photoshop (image-editing and manipulation software)

Adobe Flash 8 Professional (multimedia and interactive animation production software)

Apple Final Cut Pro (digital video editing software)

Apple DVD Studio Pro (DVD Authoring software)

Adobe Illustrator (vector-based illustration software)

QuarkXPress (page assembly and typographic software for single- and multi-color printing)

Adobe Acrobat Exchange and Distiller (file conversion to multiplatform PDF files)

Adobe Streamline (pixel image-to-vector image conversion software)

Adobe ImageReady (animated GIF generation and image-optimization software)

Microsoft PowerPoint (desktop presentation software)

Clean and easy-to-edit handcoding of HTML, Perl CGI, MySQL, DHTML, JavaScript and AJAX for implementation in more intuitive, powerful and interactive websites in Unix, Linux and Windows server environments

Extensive use of Server-Side Executables (SSE) and LWP (libwww-perl) for dynamic and simple-to-maintain site design, content aggregation, construction and website administration

Imaging System Management – Macintosh operating system, software, peripheral and network diagnostics, maintenance, repairs, calibration and troubleshooting

Expert typographer trained on dedicated imaging systems since 1983

Excellent Communication Skills (For your convenience, I speak both English and Computer) – client presentations a specialty

Expert with database, word-processing and document processing across multiple platforms

Vast hands-on experience in Copywriting, Editing, Proofreading, Graphic Design, Photography, Illustration, Typography and Print Specifying for Corporate / Brand Identity, Publication, Direct-Response and Display Advertising, Outdoor, Radio, Television and Web / Internet

Experience Summary – A Record of Creative Excellence

October 1998 – Present	Internet Entrepreneur Craig Richards Design, Bend, Oregon Through Craig Richards Design, I administrate my web property FamilyReunion.com serving as its publisher. I also provide custom CGI programming, design and site development services and sell licenses to software products I develop.
January 1998 – Present	President and Chief Executive Officer Intercheq Incorporated, Bend, Oregon A founder and inventor of the technologies around which the Intercheq Payment Services have been developed, I am a principal shareholder and the startup company's president, chief executive officer and chairman of the board. Leading a small team of Internet, database, technology and finance professionals toward a common vision, I am responsible for developing strategic alliances and partnerships, product development and marketing – roles for which I have been well prepared by many years of experience and training.
August 1994 – September 1998	Vice President Operations CyberSite.net, Los Angeles, California As the founder of this creative web-development firm, I created and promoted the corporate identity and its services on the inhouse website and through print advertising and collateral. I worked with the President to formulate and implement administrative and operational policies, was responsible for human resources, marketing and advertising, client services and client development. Prepared RFPs, RFQs and onsite presentations to prospective clients. Worked with clients to form and participate in "web taskforces" which defined the clients' online objectives, strategies and resources.
August 1992 – September 1998	Vice President / Senior Art Director The Odell Group, Los Angeles, California Working closely with clients, staff and vendors to achieve top results within demanding deadlines, I supervised and fully participated in the design, production and prepress phases of project implementation. I also executed a wide range of projects including identity, print ads and brochures drawing upon my imaging and typographic expertise. High-resolution color image alterations / retouching, photoillustrations as well as electronic production skills were well exercised at this fast-paced advertising agency.
May 1991 – September 1992	Instructor: Graphic Arts Production / Typography / Printing Process Learning Tree University, Chatsworth, California As a teacher in Learning Tree University's Graphic Arts Certification Program, I educated adult students in the basics of traditional and electronic production methods for print reproduction and broadcast as well as the history, fundamentals and requirements of excellent typography as a design element in graphic communication.
June 1983 – January 1991	Creative Director Capital Ideas Advertising / Typehaus Pacifica, Los Angeles, California Starting as a freelance designer / illustrator, then working full-time, I became responsible for all operations and production in this small advertising agency (and its typography division). I selected and directed freelance talent and vendors such as art directors, designers, photographers, copywriters, illustrators, computer animators, color separators, printers and video & film production companies. Besides production on dedicated typographic systems, PC-based word-processing systems and Mac-based image-enhancement applications, I also handled estimating / budgeting, scheduling, editing & proofreading, tracking, job costing, accounts payable, accounts receivable, general ledger and all related reports and analyses. Projects included Corporate / Brand Identity Programs, Direct Response, Display Advertising, Collateral, Billboard, Packaging, Radio and Television for Manufacturing, Retail, Service, Healthcare and Entertainment accounts. I worked directly with clients to ensure strict adherence to their specifications and agency standards.
Additional Experience
	In 1995, I created and continue to publish and administrate the multiple-award-winning website FamilyReunion.comFamilyReunion.com which instantly became the most popular destination for families who are organizing and attending family reunions as well as for those interested in tracing their own family's lineage. Notable among my print and web clients past and present include the Academy of Motion Picture Arts and Sciences, the Academy of Television Arts and Sciences, Warner Bros. Pictures, Paramount Pictures, CBS Television, MGM/UA, CruiseMasters, DER Travel, OnlineTravel, Miller's Outpost, The SCPIE Companies (a national medical malpractice insurance underwriter), JFAX.COM, ProfessionalCity.com, House of Fabrics (acquired March '98 by Jo-Ann Stores Inc.), and The Art Store, as well as publishing, healthcare, retail and wholesale, food products, manufacturing, and other account categories.

Awards Worth Mentioning

In addition to the continued confidence my clients place in me and my creative yet functional designs, I have also received recognition throughout the Internet community for the creative work on my clients' websites... Awards I've collected over the years include PlanetClick's Click of the Day and Featured Site, ExpoWorld's Gold Seal for Superb Reference Site, Majon's Web Select Award, 4Internet Best Site Award, Elite Site, Lynx Of The Week (which rated my work a ten out of ten), IBM's Aqui Cool Site!, the HS Web Design Award for innovative website design and the All-Internet Business-to-Business Directory's "Top Business Site" award.

Last update 05/24/2008.