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BigSender Administrator Guide
The Subject Line
The text you provide in the "subject" field is used by BigSender in the subject of your outgoing email message to your recipients and also as the title of your archive document.
You may use any combination of letters and/or numbers and upper and/or lowercase letters are valid. If an announcement, the "subject" should attempt to capture the essence of your entire message or, in the case of an issue of a newsletter, you might use the name of your publication and the issue number as the subject, for example.
Personalization Codes may be used in the subject field of your message – to learn how, click here.
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